SOCIAL MEDIA MANAGER

The Social Media Manager is responsible for developing and executing social media strategies that drive brand awareness, engagement, and customer loyalty. This role involves managing social media accounts, creating high-quality content, and analysing performance metrics to optimize social media efforts.

KEY RESPONSIBILITIES:

• Develop and execute a comprehensive social media strategy that aligns with the company’s marketing goals and brand identity.
• Define social media KPIs to measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Create, curate, schedule, and manage social media content on social media platforms to engage followers and promote brand initiatives.
• Engage with the audience on social media platforms, responding to comments and messages to foster a community around the brand.
• Effectively manage influencer collaborations to enhance brand visibility, engage with target audiences, and drive traffic and conversions.
• Develop a social media content calendar to ensure timely delivery of content across all platforms.
• Ensure content is engaging, on-brand, and consistent in terms of style, quality, and tone of voice.
• Monitor user-generated content and manage relationships with brand advocates and influencers.
• Manage and oversee social media contests and campaigns.
• Analyse social media performance using analytics tools to identify trends, insights, and opportunities for improvement.
• Prepare regular reports on social media performance, including key metrics such as engagement, reach, conversion rates, and ROI.
• Use data-driven insights to adjust social media strategies and campaigns as necessary.
• Work closely with the marketing team, content creators, designers, and other departments to ensure content is informative and appealing.
• Collaborate with marketing professionals to develop social media marketing campaigns and integrated marketing strategies.
• Coordinate with PR and communications teams to ensure brand consistency and effective messaging.
• Ensure all social media accounts are up to date with the latest company news, products, and services.
• Maintain the brand's voice and ensure consistency across all social media channels.
• Monitor social media trends, competitor activity, and industry developments to keep the brand relevant.
• Develop and implement a crisis management plan for social media.
• Respond promptly to any social media crises, working to mitigate negative impacts and protect the brand’s reputation.

CANDIDATE REQUIREMENTS:

Education: 

• Bachelor’s degree in marketing, communications, or a related field.

  Experience:

• Proven experience in social media marketing, with a strong track record of successful social media campaigns preferably in hospitality.

  Skills & Knowledge:

• Deep understanding of key social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, and Pinterest.
• Experience with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar.
• Strong skills in content creation, including writing, graphic design, and video production.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Basic video editing skills using software like Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Knowledge of SEO best practices as they apply to social media.
• Proficiency in using analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) to track and measure social media performance.
• Ability to interpret data and use it to drive decisions and strategies.
• Understanding of online marketing channels and how social media integrates with other digital marketing efforts.
• Familiarity with paid social media advertising and tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads.
• Excellent written and verbal communication skills.
• Ability to craft engaging and compelling content tailored to various audiences and platforms.
• Strong creative skills with an ability to generate innovative ideas for social media content.
• Ability to think outside the box and bring fresh ideas to the table.
• Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Proven ability to prioritize tasks and maintain focus in a fast-paced environment.
• Ability to work effectively both independently and as part of a team.
• Strong interpersonal skills to collaborate with cross-functional teams, including marketing, design, sales, and customer service.
• High level of accuracy and attention to detail in content creation and editing.
• Strong proofreading and editing skills to ensure error-free content.
• Ability to analyse social media metrics, identify trends, and make data-driven decisions.
• Experience in setting and measuring KPIs for social media performance.

  Personal Attributes:

• Creative thinker with an ability to use data to inform decisions.
• Excellent time management and organizational skills.
• Ability to work independently and as part of a team.
• High level of professionalism and strong attention to detail.
• Adaptability and willingness to learn in a fast-paced environment.